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Strong Partners: Wolf ButterBack & Diversi Foods

Diversi Foods, a bread and bread roll specialist, joined the Martin Braun Group a year ago, perfectly complementing the deep-frozen ranges of Wolf ButterBack.
Together, the two firms constitute the Frozen Bakery Division within the Martin Braun Group.

Established in 1989, Diversi Foods has always been synonymous with authenticity, quality, experience and innovation in the field of bake-off, deep-frozen and fresh bakery goods.
Over the years, the company has developed into an international all-round supplier, covering a wide spectrum of bakery goods, particularly in the bread and bread roll segment, serving the retail trade, food services as well as private labels. Top priority has always been given to achieving delicious and enjoyable flavours by using traditional recipes and time-honoured production methods.

Partnership with a clear strategy

The most important collaborative objective for both companies is to benefit from each other’s strengths.

The ranges within the Frozen Bakery Division form a perfect unit. Diversi Foods mainly focuses on bread and bread rolls, Wolf ButterBack on pastries and snacks. The partnership enables us to offer a complete range of high-quality specialities, providing customers with all-round solutions.

In a move to streamline our collaboration and improve efficiency, we have implemented a clearly delineated distribution strategy. Accordingly, Diversi Foods has assumed responsibility for sales of Wolf ButterBack’s products in Belgium and the Netherlands, whilst Wolf ButterBack distributes a focused selection of products from Diversi Foods in Germany, Austria, Italy, Northern and Eastern Europe. This will help to strengthen the international presence of both sister companies.

 

Discover the speciality breads from Diversi Foods

Bitte wählen / Please choose