Our sales force is always at your side to give you advice on your individual needs. We can support you in areas such as:

  • selecting your product range
  • presenting your products
  • enhancing your products
  • oven settings

Our portfolio of services is rounded off with a series of engaging bakery and sales seminars held either at our partner BÄKO’s premises, or alternatively at your own. Drawing on our technical advisors’ wealth of expertise and creativity, we are constantly developing and innovating our training services, adding new content that also reflects current trends.


Looking for new ideas to boost your day-to-day business? Contact our experts directly.

Go to our creative minds

Video Tutorials

Small effort – huge effect. Just a handful of ingredients and a few easy steps are all it takes to give our bakery goods a visual boost. In our video clips, we show you how it’s done in the space of just a few minutes.

Our tips cover the following areas: 

  • Product groups
  • Individual products

Looking to breathe new life into your display counter? Then, browse our media library.

Go to our video clips

Promoting sales

70 % of buying decisions can be influenced at the point of sale. How? With attention-grabbing advertising materials in your sales area.

We offer many ways to promote your sales. These include, for example:

  • posters and table signs made to customer requirements
  • little flags
  • snack bags
  • practical tips


Interested in generating extra sales? Talk to your local sales force.

Go to our sales representatives

Customer Service Portal

On our website, we offer a closed area exclusively for our customers, containing a wealth of additional information about our products. You will find a stimulating mix of creative ideas and helpful content for the daily running of your business:

  • delicious and quick recipes and practical tips that are easy to follow
  • current and detailed product specifications for product labelling
  • professional and high-resolution product images for your advertising
  • our complete product range with more detailed content

You can create a list of favourites and download the recipes, product specifications and images you need in the daily running of your business. This content is collected on your personalised "My WBB" homepage so that the information of greatest interest to you is always close at hand.


Want to gain access to our exclusive content? Simply register on our website.

Go to our registration form