In the first quarter of 2026, we conducted a digital survey in collaboration with Insight CX – an agency specialising in customer experience. The aim was to gain valuable insights into the needs and the expectations of our retailers and (potential) customers.
Customer focus and social responsibility go hand in hand
As part of the survey, information was collected not only on the general characteristics of the participating companies but also on their purchasing routines and communication practices. Respondents’ satisfaction with products, service and the sales team was also assessed. We committed to donating € 5 to a charitable project for each completed questionnaire. Ultimately, 223 people took part, resulting in a donation of € 1,115.
Our efforts to protect the environment
The funds raised will now go to the project “Moorschutz ist Klimaschutz” (Peatland Protection is Climate Protection), run by Germany’s Nature and Biodiversity Conservation Union (NABU). Peatlands play a key role in combatting climate change because they store large amounts of CO₂ and therefore actively help reduce greenhouse gas emissions. By supporting this project together with our retailers and customers, we are making a valuable contribution to the preservation of these fragile ecosystems.
Thanks to the successful customer survey and the donation it generated, we have been able to pair meaningful market research with a commitment to sustainability, benefitting not only ourselves and our customers, but also the environment and climate.
