Sustainable management became an unwritten law at Wolf ButterBack in the early days and is something we have been practising on a day-to-day basis ever since. In keeping with the family-run Oetker Group, which we joined in 2004, our entrepreneurial vision has never only focused on short-term profit maximisation but always on the company’s long-term survival. Accordingly, the company’s interests have always come first, receiving priority over those of its owners. Over the years, we have consistently sought to build on the values we have created by maximising reliability and striving for sustainable management in all fields.

We believe that the question of sustainability is closely interwoven with our unrelenting commitment to high quality. Our vision of sustainability is holistic in its approach, as we strive for a healthy balance between business targets, the need for realistic environmental and climate protection, optimum customer service, fair treatment of staff, and making an active and meaningful contribution to our society.

We see sustainable management as an obligation to our customers, staff, suppliers, the people in our region and to society as a whole. We also believe that sustainability gives us a unique opportunity to rise above the crowd in a world that is increasingly characterised by fierce competition.

The following six areas are at the heart of our sustainable management programme: